What do you do when the goal that drove you is gone?

In today’s episode, Marcus welcomes Justin Wills, founder, executive, advisor, and investor with a deep focus on community, technology, and art, and a driving force behind the revival of Luna Luna. Justin shares the rarely discussed side of building, exiting, and starting again, including burnout, identity shifts, creative instinct, and learning to trust what feels right when the noise gets loud.

This conversation is for founders, creatives, and leaders navigating ambition, purpose, and longevity. It is not about hacks or hype. It is about endurance, energy, and choosing work that can sustain you long after the win.

Episode highlights:

(0:00) Intro
(2:22) How Society6 was born
(7:56) Why the founding team worked and took risks with family
(15:18) Hunger and trust
(25:06) The shock after a big exit
(30:58) When money replaces meaning and why people and teams matter
(35:30) Luna Luna and lost art revived
(41:21) Buying Luna Luna sight unseen
(46:26) From big vision to reality
(51:28) Building and advising new ventures
(55:54) Burnout, balance, and recovery
(1:02:46) Outro