What if your shoes could predict their future? In today’s fascinating conversation, host Marcus Arredondo connects with Geoffrey Alan Gray, founder of Heeluxe LLC and creator of revolutionary shoe-testing technology. Geoffrey shares how his “Time Machine” helps top brands craft better footwear and explains the keys to building a successful business from the ground up. Learn why listening to customers is the cornerstone of innovation and how Geoffrey’s passion for science and sustainability shapes the future of footwear.

Geoffrey Alan Gray founded Heeluxe LLC, a company revolutionizing the footwear industry with cutting-edge testing systems that enhance shoe comfort, durability, and performance. In 2024, he launched FITGalaxie, the first cloud-based shoe testing database, allowing brands to customize results to their specific needs. With a background in physical therapy and engineering, Geoffrey’s innovations, like the Time Machine and SmartLast, have positioned Heeluxe as a trusted partner for leading footwear brands. His journey reflects his dedication to improving footwear and empowering brands with actionable insights.

Episode highlights:
[1:43] Selling to a top shoe brand: Lessons in patience
[3:56] The creation of the “Time Machine“
[5:52] Shoe insoles and comfort prioritization
[9:50] The four keys of comfort
[17:54] Communication and data-driven design
[20:31] The future of high heels and dress shoes
[30:38] Building a team, simplifying innovation, and lessons from hiring
[39:36] Bootstrapping Helix: Challenges and rewards
[44:52] The role of partnership and mentors in entrepreneurial success
[50:05] Day-to-day routine and personal development
[53:26] Outro